:root{
  --paper:#F0EAE0; --paper-2:#E8E0D3; --ink:#0B0A0A; --ink-soft:#55504A;
  --panel:#0B0A0A; --panel-2:#171513; --on-panel:#F0EAE0; --on-panel-soft:#A9A298;
  --accent:#DD4423; --accent-hi:#E8573A; --accent-ink:#0B0A0A; --rule:#D5CBBB; --note:#B9381A;
  --display:"Bodoni Moda", "Didot", "Bodoni 72", Georgia, serif; --dw:400; --caps:"Space Mono", ui-monospace, Menlo, monospace;
  --body:"Archivo", "Helvetica Neue", Arial, sans-serif;
  --mono:"Space Mono", ui-monospace, Menlo, monospace;
  --wrap:1120px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion: reduce){html{scroll-behavior:auto}}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--body);font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased}
a{color:inherit}
.wrap{max-width:var(--wrap);margin:0 auto;padding-inline:clamp(16px,4vw,40px)}
h1,h2,h3{font-family:var(--display);font-weight:var(--dw,400);letter-spacing:var(--dls,0);text-wrap:balance;margin:0;line-height:1.08}
h2{font-size:clamp(2.3rem,5vw,3.6rem);letter-spacing:-.005em}
h3{font-size:1.7rem}
p{margin:0}
.label{font-family:var(--caps);font-weight:600;font-size:1rem;letter-spacing:.2em;text-transform:lowercase;color:var(--ink-soft)}
.lede{font-size:1.2rem;max-width:36em;color:var(--ink-soft)}
section{padding-block:clamp(64px,9vw,120px)}
.stack{display:flex;flex-direction:column;gap:20px}
:focus-visible{outline:2px solid var(--accent);outline-offset:3px}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:10px;font-family:var(--body);font-weight:600;font-size:1rem;padding:15px 24px;border-radius:2px;text-decoration:none;border:1px solid transparent;cursor:pointer;transition:transform .15s ease, background .15s ease}
.btn-primary{background:var(--accent);color:var(--accent-ink)}
.btn-primary:hover{transform:translateY(-1px)}
.btn-ghost{border-color:currentColor;color:inherit;background:transparent}
@media (prefers-reduced-motion: reduce){.btn{transition:none}.btn-primary:hover{transform:none}}

/* header */
header.top{position:sticky;top:env(safe-area-inset-top,0px);z-index:10;background:var(--panel);color:var(--on-panel);border-bottom:1px solid rgba(255,255,255,.08)}
header.top .wrap{display:flex;align-items:center;justify-content:space-between;gap:16px;padding-block:12px}
.brand{display:flex;align-items:center;gap:12px;text-decoration:none}
.brand span{font-family:var(--display);font-size:1.15rem;line-height:1.1}
.logo{height:60px;width:auto;display:block}
nav.links{display:flex;gap:26px;font-size:.92rem}
nav.links a{text-decoration:none;color:var(--on-panel-soft)}
nav.links a:hover{color:var(--on-panel)}
header .btn{padding:10px 16px;font-size:.9rem}
@media (max-width:860px){nav.links{display:none}}
@media (max-width:420px){.logo{height:38px}}

/* hero */
.hero{background:var(--panel);color:var(--on-panel);padding-block:clamp(56px,8vw,104px) clamp(56px,7vw,88px)}
.hero .label{color:var(--on-panel-soft)}
.hero h1{font-size:clamp(2.6rem,6.4vw,5.2rem);line-height:1.02;margin-block:18px 22px;max-width:19ch}
.hero-claim{font-family:var(--display);font-weight:600;font-size:clamp(1.5rem,2.6vw,2.1rem);line-height:1.2;color:var(--on-panel);margin-bottom:18px}
.hero h1 em{color:var(--accent-hi);font-style:italic}
.hero .lede{color:var(--on-panel-soft);font-size:1.25rem}
.hero .ctas{display:flex;flex-wrap:wrap;gap:14px;margin-top:34px}
.hero .trust{margin-top:44px;padding-top:22px;border-top:1px solid rgba(238,233,225,.18);font-size:.95rem;color:var(--on-panel-soft);max-width:44em}
.hero .trust b{color:var(--on-panel);font-weight:500}

/* problem */
.problem .intro{display:grid;grid-template-columns:1fr 1fr;gap:clamp(24px,5vw,72px);align-items:end}
@media (max-width:820px){.problem .intro{grid-template-columns:1fr}}
.facts{display:grid;grid-template-columns:repeat(3,1fr);gap:0;margin-top:56px;border-top:1px solid var(--rule)}
@media (max-width:820px){.facts{grid-template-columns:1fr}}
.fact{padding:28px 28px 28px 0;display:flex;flex-direction:column;gap:14px;border-bottom:1px solid var(--rule)}
.fact + .fact{padding-left:28px;border-left:1px solid var(--rule)}
@media (max-width:820px){.fact + .fact{padding-left:0;border-left:0}}
.fact .big{font-family:var(--display);font-weight:500;font-size:3.8rem;line-height:1;color:var(--ink)}
.fact .big small{font-size:1.5rem;color:var(--ink-soft)}
.fact p{color:var(--ink-soft)}
.fact .src{font-family:var(--mono);font-size:.72rem;letter-spacing:.04em;color:var(--ink-soft);margin-top:auto}

/* run of show */
.ros{background:var(--paper-2)}
.ros-head{display:flex;flex-direction:column;gap:18px;max-width:40em}
.sheet{margin-top:48px;background:var(--paper);border:1px solid var(--rule);overflow-x:auto}
.sheet table{width:100%;border-collapse:collapse;min-width:640px}
.sheet th{font-family:var(--mono);font-weight:500;font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;text-align:left;padding:16px 20px;border-bottom:2px solid var(--ink);color:var(--ink-soft)}
.sheet th.inside{color:var(--note)}
.sheet td{padding:18px 20px;border-bottom:1px solid var(--rule);vertical-align:top}
.sheet tr:last-child td{border-bottom:0}
.sheet td.t{font-family:var(--mono);font-size:.9rem;font-variant-numeric:tabular-nums;white-space:nowrap;width:90px;color:var(--ink-soft)}
.sheet td.cue{font-weight:500;width:32%}
.sheet td.note{font-family:var(--display);font-style:italic;font-weight:500;font-size:1.35rem;line-height:1.35;color:var(--note);border-left:1px dashed var(--rule)}
.ros .after{margin-top:28px;font-size:1.1rem;max-width:40em}

/* story */
.story .grid{display:grid;grid-template-columns:5fr 7fr;gap:clamp(28px,6vw,96px)}
@media (max-width:820px){.story .grid{grid-template-columns:1fr}}
.story .body{display:flex;flex-direction:column;gap:18px;font-size:1.12rem;max-width:34em}
.story .levers{display:flex;gap:28px;align-items:flex-end;margin-top:28px}
.lever{display:flex;flex-direction:column;align-items:center;gap:10px}
.lever svg{width:64px;height:120px}
.lever span{font-family:var(--mono);font-size:.7rem;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-soft)}
.story .kicker{font-family:var(--display);font-weight:500;font-size:1.8rem;line-height:1.25;color:var(--ink);border-top:1px solid var(--rule);padding-top:22px;margin-top:8px}

/* ways in */
.ways{background:var(--panel);color:var(--on-panel)}
.ways .label{color:var(--on-panel-soft)}
.ways-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:0;margin-top:48px}
@media (max-width:820px){.ways-grid{grid-template-columns:1fr}}
.way{padding:30px 28px 34px 0;border-top:1px solid rgba(238,233,225,.22);display:flex;flex-direction:column;gap:14px}
.way + .way{padding-left:28px;border-left:1px solid rgba(238,233,225,.22)}
@media (max-width:820px){.way + .way{padding-left:0;border-left:0}}
.way .when{font-family:var(--caps);font-weight:600;font-size:1rem;letter-spacing:.2em;text-transform:lowercase;color:var(--accent-hi)}
.way h3{font-size:1.9rem}
.way p{color:var(--on-panel-soft)}

/* agencies */
.agency .grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(28px,6vw,88px)}
@media (max-width:820px){.agency .grid{grid-template-columns:1fr}}
.promises{list-style:none;margin:0;padding:0;border-top:2px solid var(--ink)}
.promises li{display:grid;grid-template-columns:34px 1fr;gap:12px;padding:18px 0;border-bottom:1px solid var(--rule)}
.promises li b{display:block;font-weight:600}
.promises li span{color:var(--ink-soft)}
.promises .mark{font-family:var(--display);font-weight:600;font-size:1.5rem;line-height:1;color:var(--accent)}
.gets{margin-top:30px;display:flex;flex-direction:column;gap:10px}
.gets p{padding-left:20px;position:relative}
.gets p::before{content:"";position:absolute;left:0;top:.72em;width:9px;height:1px;background:var(--accent)}
.brands-note{margin-top:40px;padding:26px 28px;background:var(--paper-2);border-left:3px solid var(--accent)}
.brands-note h3{font-size:1.4rem;margin-bottom:8px}
.brands-note p{color:var(--ink-soft)}

/* work */
.work{background:var(--paper-2)}
.cases{display:grid;grid-template-columns:1fr 1fr;gap:28px;margin-top:48px}
@media (max-width:820px){.cases{grid-template-columns:1fr}}
.case{background:var(--paper);border:1px solid var(--rule);padding:clamp(24px,3.4vw,40px);display:flex;flex-direction:column;gap:18px}
.case .client{font-family:var(--caps);font-weight:600;font-size:1rem;letter-spacing:.16em;text-transform:lowercase;color:var(--note)}
.case h3{font-size:clamp(1.6rem,2.6vw,2.1rem);line-height:1.12}
.beats{display:flex;flex-direction:column;gap:12px;margin:0;padding:0}
.beat{display:grid;grid-template-columns:120px 1fr;gap:14px;padding-top:12px;border-top:1px solid var(--rule)}
@media (max-width:480px){.beat{grid-template-columns:1fr;gap:4px}}
.beat dt{font-family:var(--mono);font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-soft);padding-top:3px}
.beat dd{margin:0}
.case .quote{font-family:var(--display);font-style:italic;font-weight:500;font-size:1.5rem;line-height:1.3;margin-top:auto;padding-top:10px}

/* founder */
.founder .grid{display:grid;grid-template-columns:260px 1fr;gap:clamp(28px,6vw,80px);align-items:start}
@media (max-width:720px){.founder .grid{grid-template-columns:1fr}}
.portrait{aspect-ratio:4/5;max-width:100%;background:var(--panel);display:flex;align-items:center;justify-content:center;color:var(--on-panel-soft);font-family:var(--mono);font-size:.72rem;letter-spacing:.12em;text-transform:uppercase;text-align:center;padding:20px}
.founder .body{display:flex;flex-direction:column;gap:18px;max-width:38em;font-size:1.1rem}
.founder .roles{font-family:var(--mono);font-size:.78rem;letter-spacing:.08em;color:var(--ink-soft)}

/* faq */
.faq-list{margin-top:40px;border-top:2px solid var(--ink);max-width:52em}
details{border-bottom:1px solid var(--rule)}
summary{list-style:none;cursor:pointer;padding:22px 40px 22px 0;position:relative;font-family:var(--display);font-weight:500;font-size:1.6rem;line-height:1.25}
summary::-webkit-details-marker{display:none}
summary::after{content:"+";position:absolute;right:4px;top:18px;font-family:var(--body);font-size:1.6rem;color:var(--accent)}
details[open] summary::after{content:"\2212"}
details p{padding:0 0 24px;color:var(--ink-soft);max-width:40em}

/* close */
.close{background:var(--panel);color:var(--on-panel)}
.close .grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(28px,6vw,88px)}
@media (max-width:860px){.close .grid{grid-template-columns:1fr}}
.close h2{font-size:clamp(2.3rem,5vw,3.8rem)}
.close .lede{color:var(--on-panel-soft)}
.close ul{margin:26px 0 0;padding:0;list-style:none;display:flex;flex-direction:column;gap:10px;color:var(--on-panel)}
.close ul li{padding-left:22px;position:relative}
.close ul li::before{content:"";position:absolute;left:0;top:.72em;width:10px;height:1px;background:var(--accent-hi)}
form{display:flex;flex-direction:column;gap:14px;background:var(--panel-2);padding:clamp(22px,3vw,34px);border:1px solid rgba(238,233,225,.14)}
.row{display:grid;grid-template-columns:1fr 1fr;gap:14px}
@media (max-width:520px){.row{grid-template-columns:1fr}}
label{display:flex;flex-direction:column;gap:6px;font-size:.85rem;color:var(--on-panel-soft)}
input,select,textarea{font:inherit;font-size:1rem;color:var(--on-panel);background:transparent;border:0;border-bottom:1px solid rgba(238,233,225,.35);padding:8px 0;border-radius:0;width:100%}
select option{color:#26241F}
textarea{min-height:96px;resize:vertical}
input:focus,select:focus,textarea:focus{outline:none;border-bottom-color:var(--accent-hi)}
form .btn{align-self:flex-start;margin-top:8px}
.formnote{font-size:.85rem;color:var(--on-panel-soft)}
.sent{padding:18px 0 0;color:var(--on-panel)}

footer{background:var(--panel);color:var(--on-panel-soft);border-top:1px solid rgba(238,233,225,.12);font-size:.85rem}
footer .wrap{display:flex;flex-wrap:wrap;justify-content:space-between;gap:12px;padding-block:28px 170px}
.sources{font-family:var(--mono);font-size:.7rem;line-height:1.7;color:var(--on-panel-soft);max-width:70em}

/* palette review */
.pal{position:fixed;left:16px;bottom:calc(16px + env(safe-area-inset-bottom,0px));z-index:20;display:flex;align-items:center;gap:8px;flex-wrap:wrap;max-width:calc(100% - 32px);background:var(--paper);color:var(--ink);border:1px solid var(--rule);box-shadow:0 6px 24px rgba(0,0,0,.18);padding:10px 12px;font-family:var(--mono);font-size:.72rem;letter-spacing:.08em;text-transform:uppercase}
.pal button{display:inline-flex;align-items:center;gap:6px;font:inherit;color:inherit;background:transparent;border:1px solid var(--rule);padding:6px 9px;cursor:pointer}
.pal button[aria-pressed="true"]{border-color:var(--ink);background:var(--paper-2)}
.pal i{display:inline-block;width:22px;height:12px;border-radius:1px}

.pal-h{bottom:calc(74px + env(safe-area-inset-bottom,0px))}
@media (max-width:700px){.pal-h{bottom:calc(128px + env(safe-area-inset-bottom,0px))}}

/* v3 */
.problem h2 em,.nfy h2 em{font-style:italic;color:var(--accent)}
.questions{list-style:none;margin:48px 0 0;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
@media (max-width:820px){.questions{grid-template-columns:1fr;gap:10px}}
.questions li{font-family:var(--display);font-style:italic;font-weight:500;font-size:clamp(1.5rem,2.4vw,2rem);line-height:1.15;color:var(--ink)}
.sheet table{min-width:760px}
.sheet td.cue{width:22%}
.sheet td.intent{width:26%;color:var(--ink-soft)}
.moment-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:0;margin-top:44px;border-top:1px solid var(--rule)}
@media (max-width:900px){.moment-grid{grid-template-columns:1fr 1fr}}
@media (max-width:520px){.moment-grid{grid-template-columns:1fr}}
.moment{padding:26px 24px 28px 0;display:flex;flex-direction:column;gap:10px;border-bottom:1px solid var(--rule)}
.moment h3{font-size:1.5rem}
.moment p{color:var(--ink-soft)}
.nfy{background:var(--paper-2);text-align:left}
.nfy h2{font-size:clamp(2.2rem,5vw,3.8rem);max-width:18ch;margin-bottom:22px}

.logos{display:flex;flex-wrap:wrap;gap:14px 28px;align-items:center;margin-top:44px;padding-top:24px;border-top:1px solid rgba(238,233,225,.18)}
.logo-slot{font-family:var(--caps);font-weight:600;letter-spacing:.14em;text-transform:lowercase;font-size:1.1rem;color:var(--on-panel-soft)}
.logo-slot img{height:32px;width:auto;display:block;opacity:.85}
.why{margin-top:40px;padding:28px 0 0;border-top:1px solid var(--rule);display:grid;grid-template-columns:5fr 7fr;gap:clamp(20px,5vw,64px);align-items:start}
@media (max-width:820px){.why{grid-template-columns:1fr}}
.why-q{font-family:var(--display);font-weight:500;font-size:clamp(1.9rem,3.4vw,2.8rem);line-height:1.1}
.why-q em{color:var(--accent);font-style:italic}
.why p:not(.why-q){color:var(--ink-soft);font-size:1.1rem;max-width:36em}
.story{border-bottom:1px solid var(--rule)}
.work .lede{margin-top:8px}

/* case studies v2 */
.cases{grid-template-columns:1fr !important}
.case{display:grid !important;grid-template-columns:5fr 7fr;gap:clamp(24px,4vw,56px) !important}
@media (max-width:820px){.case{grid-template-columns:1fr}}
.case-l,.case-r{display:flex;flex-direction:column;gap:18px}
.case .k{font-family:var(--caps);font-weight:600;font-size:.95rem;letter-spacing:.16em;text-transform:lowercase;color:var(--ink-soft);margin-bottom:4px}
.case .beat{display:block;padding-top:14px;border-top:1px solid var(--rule)}
.levers-list{margin:0;display:flex;flex-direction:column;border-top:2px solid var(--ink)}
.levers-list div{display:grid;grid-template-columns:190px 1fr;gap:14px;padding:12px 0;border-bottom:1px solid var(--rule)}
@media (max-width:520px){.levers-list div{grid-template-columns:1fr;gap:2px}}
.levers-list dt{font-family:var(--display);font-weight:600;font-size:1.2rem;line-height:1.2;color:var(--note)}
.levers-list dd{margin:0;color:var(--ink-soft)}
.testimonial{margin:6px 0 0;padding:20px 24px;background:var(--paper-2);border-left:3px solid var(--accent)}
.testimonial p{font-family:var(--display);font-style:italic;font-weight:500;font-size:1.35rem;line-height:1.3}
.testimonial cite{display:block;margin-top:10px;font-style:normal;font-size:.9rem;color:var(--ink-soft)}
.testimonial.placeholder{border-left-style:dashed}

/* case pages */
.teasers{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:44px}
@media (max-width:900px){.teasers{grid-template-columns:1fr}}
.teaser{display:flex;flex-direction:column;gap:14px;padding:clamp(22px,3vw,32px);background:var(--paper);border:1px solid var(--rule);text-decoration:none;color:var(--ink);transition:border-color .15s ease, transform .15s ease}
.teaser:hover{border-color:var(--accent);transform:translateY(-2px)}
@media (prefers-reduced-motion: reduce){.teaser{transition:none}.teaser:hover{transform:none}}
.teaser .client{font-family:var(--caps);font-weight:600;font-size:.95rem;letter-spacing:.14em;text-transform:lowercase;color:var(--note)}
.teaser h3{font-size:1.6rem;line-height:1.12}
.teaser p:not(.client){color:var(--ink-soft)}
.teaser .more{margin-top:auto;font-weight:600;color:var(--accent)}
.case-page{padding-block:clamp(56px,7vw,96px) clamp(40px,6vw,80px);background:var(--paper)}
.case-page .back{display:inline-block;margin-bottom:28px;text-decoration:none;font-weight:600;color:var(--ink-soft)}
.case-page .back:hover{color:var(--accent)}
.case-page .case{border:0;padding:0;background:transparent}
.case-page .case h3{font-size:clamp(2rem,4.4vw,3.2rem)}
.case-cta{margin-top:56px;padding-top:32px;border-top:1px solid var(--rule);display:flex;flex-wrap:wrap;gap:20px;align-items:center;justify-content:space-between}
.case-cta h2{font-size:clamp(1.8rem,3.4vw,2.6rem)}
.fact .pain{font-family:var(--display);font-style:italic;font-weight:500;font-size:1.35rem;color:var(--note)}
.why .stack p{color:var(--ink-soft);font-size:1.1rem;max-width:36em}
.why .stack b{color:var(--ink)}
.portrait-img{width:100%;max-width:100%;height:auto;aspect-ratio:4/5;object-fit:cover;display:block}

/* case2 */
.case2{display:flex;flex-direction:column;gap:22px}
.case2 .client{font-family:var(--caps);font-weight:600;font-size:1rem;letter-spacing:.16em;text-transform:lowercase;color:var(--note)}
.case2 h3{font-size:clamp(2rem,4.4vw,3.2rem);line-height:1.08;max-width:22ch}
.case2 .k{font-family:var(--caps);font-weight:600;font-size:.95rem;letter-spacing:.16em;text-transform:lowercase;color:var(--ink-soft);margin-bottom:6px}
.case2 .beat{display:block;padding-top:14px;border-top:1px solid var(--rule);max-width:62em}
.case2-top{display:grid;grid-template-columns:1fr 1fr;gap:28px}
@media (max-width:760px){.case2-top{grid-template-columns:1fr}}
.moves-k{margin-top:18px;font-size:1.1rem !important;color:var(--ink) !important}
.moves{display:flex;flex-direction:column;border-top:2px solid var(--ink)}
.move{padding:22px 0;border-bottom:1px solid var(--rule);display:flex;flex-direction:column;gap:12px}
.move h4{margin:0;font-family:var(--display);font-weight:600;font-size:1.55rem;line-height:1.15;color:var(--ink)}
.move-cols{display:grid;grid-template-columns:1fr 1.4fr 1.4fr;gap:24px}
@media (max-width:860px){.move-cols{grid-template-columns:1fr;gap:12px}}
.move-cols p:not(.k){color:var(--ink-soft)}
.move-cols > div:nth-child(2) p:not(.k){color:var(--ink)}
.why-col{padding-left:18px;border-left:2px solid var(--accent)}
@media (max-width:860px){.why-col{padding-left:14px}}
.why-col a{color:var(--note)}
.case2 .outcome p:not(.k){font-size:1.15rem;color:var(--ink)}

.also{padding-top:18px;border-top:1px solid var(--rule)}
.also .sub{color:var(--ink-soft);margin:2px 0 14px;max-width:48em}
.tags{display:flex;flex-wrap:wrap;gap:8px;list-style:none;margin:0;padding:0}
.tags li{font-size:.9rem;padding:6px 12px;border:1px solid var(--rule);background:var(--paper-2);color:var(--ink);border-radius:999px;line-height:1.2}

.skip{position:absolute;left:-999px;top:0;background:var(--accent);color:var(--accent-ink);padding:10px 14px;z-index:50}
.skip:focus{left:16px;top:16px}
.hp{display:none}
footer a{color:var(--on-panel-soft)}
.simple{padding-block:clamp(56px,8vw,110px);background:var(--paper)}
.simple .wrap{max-width:760px}
.simple h1{font-size:clamp(2.4rem,5vw,3.6rem);margin-bottom:20px}
.simple h2{font-size:1.6rem;margin:32px 0 10px}
.simple p,.simple li{color:var(--ink-soft);margin-bottom:12px}

/* ===== Motion & interaction ===== */
@keyframes rise{from{opacity:0;transform:translateY(28px)}to{opacity:1;transform:none}}
@keyframes fadeIn{from{opacity:0}to{opacity:1}}
@keyframes drift{0%{--mx:72%;--my:28%}50%{--mx:38%;--my:62%}100%{--mx:72%;--my:28%}}
@keyframes marquee{from{transform:translateX(0)}to{transform:translateX(-50%)}}
@keyframes sheen{from{transform:translateX(-120%) skewX(-20deg)}to{transform:translateX(220%) skewX(-20deg)}}
@property --mx{syntax:'<percentage>';inherits:true;initial-value:72%}
@property --my{syntax:'<percentage>';inherits:true;initial-value:28%}

/* reading progress */
.progress{position:fixed;left:0;top:env(safe-area-inset-top,0px);height:2px;width:100%;transform-origin:0 50%;transform:scaleX(0);background:var(--accent-hi);z-index:30;pointer-events:none}

/* header shrink */
header.top{transition:box-shadow .3s ease}
header.top .logo{transition:height .3s ease}
header.top.scrolled{box-shadow:0 8px 30px rgba(0,0,0,.25)}
header.top.scrolled .logo{height:44px}

/* hero: stage spotlight + grain */
.hero{position:relative;overflow:hidden;isolation:isolate}
.hero::before{content:"";position:absolute;inset:-10%;z-index:-1;pointer-events:none;
  background:radial-gradient(38rem 30rem at var(--mx) var(--my),color-mix(in srgb,var(--accent-hi) 30%,transparent),transparent 70%),
             radial-gradient(60rem 40rem at 10% 110%,color-mix(in srgb,var(--accent) 16%,transparent),transparent 70%);
  transition:--mx .6s ease-out,--my .6s ease-out}
.hero::after{content:"";position:absolute;inset:0;z-index:-1;pointer-events:none;opacity:.07;mix-blend-mode:overlay;
  background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='160' height='160'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='3' stitchTiles='stitch'/></filter><rect width='100%' height='100%' filter='url(%23n)'/></svg>")}
.hero.auto::before{animation:drift 16s ease-in-out infinite}

/* hero load sequence */
.motion .hero .label{animation:fadeIn .8s ease both .1s}
.motion .hero h1{animation:rise 1s cubic-bezier(.2,.7,.2,1) both .2s}
.motion .hero h1 em{display:inline-block;animation:rise 1s cubic-bezier(.2,.7,.2,1) both .75s}
.motion .hero-claim{animation:rise .9s cubic-bezier(.2,.7,.2,1) both 1.2s}
.motion .hero .lede{animation:rise .9s cubic-bezier(.2,.7,.2,1) both 1.4s}
.motion .hero .ctas{animation:rise .9s cubic-bezier(.2,.7,.2,1) both 1.6s}
.motion .hero .logos{animation:fadeIn 1.2s ease both 1.9s}

/* logo marquee */
.logos.marquee{display:block;overflow:hidden;-webkit-mask-image:linear-gradient(90deg,transparent,#000 10%,#000 90%,transparent);mask-image:linear-gradient(90deg,transparent,#000 10%,#000 90%,transparent)}
.logos.marquee .track{display:flex;gap:56px;width:max-content;animation:marquee 38s linear infinite}
.logos.marquee:hover .track{animation-play-state:paused}
.logos.marquee .logo-slot{white-space:nowrap}

/* scroll reveal */
.motion [data-reveal]{opacity:0;transform:translateY(26px);transition:opacity .9s cubic-bezier(.2,.7,.2,1),transform .9s cubic-bezier(.2,.7,.2,1);transition-delay:calc(var(--i,0) * 90ms)}
.motion [data-reveal].in{opacity:1;transform:none}

/* eyebrow line draws in */
.label{position:relative}
.motion section:not(.hero) .label::after{content:"";display:block;height:1px;width:0;background:var(--accent);margin-top:10px;transition:width 1.1s cubic-bezier(.2,.7,.2,1) .2s}
.motion section:not(.hero) .label.in::after{width:56px}

/* run of show: the hidden column arrives last */
.sheet tbody tr{transition:background .25s ease}
.sheet tbody tr:hover{background:var(--paper-2)}
.motion .sheet td.note{opacity:0;transform:translateX(-10px);transition:opacity .7s ease,transform .7s ease}
.motion .sheet.in td.note{opacity:1;transform:none}
.motion .sheet.in tr:nth-child(1) td.note{transition-delay:.5s}
.motion .sheet.in tr:nth-child(2) td.note{transition-delay:.9s}
.motion .sheet.in tr:nth-child(3) td.note{transition-delay:1.3s}
.motion .sheet.in tr:nth-child(4) td.note{transition-delay:1.7s}
.motion .sheet.in tr:nth-child(5) td.note{transition-delay:2.1s}

/* the big why */
.motion .why-q em{display:inline-block;transform:scale(.6);opacity:0;transition:transform 1s cubic-bezier(.2,1.4,.3,1) .3s,opacity .6s ease .3s}
.motion .why.in .why-q em{transform:none;opacity:1}

/* buttons: sheen + lift */
.btn{position:relative;overflow:hidden}
.btn-primary::after{content:"";position:absolute;top:0;bottom:0;width:40%;left:0;background:linear-gradient(90deg,transparent,rgba(255,255,255,.28),transparent);transform:translateX(-120%) skewX(-20deg);pointer-events:none}
.btn-primary:hover::after{animation:sheen .9s ease}
.btn-ghost:hover{background:var(--on-panel);color:var(--panel)}

/* case cards */
.teaser{position:relative;overflow:hidden}
.teaser::before{content:"";position:absolute;left:0;top:0;height:3px;width:0;background:var(--accent);transition:width .5s cubic-bezier(.2,.7,.2,1)}
.teaser:hover::before{width:100%}
.teaser .more{transition:transform .3s ease;display:inline-block}
.teaser:hover .more{transform:translateX(6px)}

/* moves & tags */
.move{transition:background .3s ease}
.move:hover{background:linear-gradient(90deg,var(--paper-2),transparent)}
.motion .tags li{opacity:0;transform:translateY(8px) scale(.96);transition:opacity .5s ease,transform .5s ease;transition-delay:calc(var(--t,0) * 35ms)}
.motion .also.in .tags li{opacity:1;transform:none}
.tags li:hover{border-color:var(--accent);color:var(--note)}

/* faq */
details summary{transition:color .2s ease}
details summary:hover{color:var(--note)}
details p{animation:fadeIn .4s ease}

@media (prefers-reduced-motion: reduce){
  .hero::before{transition:none;animation:none}
  .logos.marquee .track{animation:none;flex-wrap:wrap}
}

/* hero footage */
.hero-video,.hero-still{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:-2;pointer-events:none;filter:grayscale(.25) brightness(.68) contrast(1.08);transition:opacity 1.6s ease}
.hero-still{background:url('/assets/hero-poster.jpg') center/cover no-repeat}
.hero-tint{position:absolute;inset:0;z-index:-2;pointer-events:none;background:linear-gradient(90deg,rgba(20,17,16,.95) 0%,rgba(20,17,16,.72) 40%,rgba(60,16,24,.22) 100%)}
@media (max-width:760px){.hero-tint{background:rgba(20,17,16,.72)}}

/* hero: the room */
.hero .wrap{position:relative;z-index:1}
.room{position:absolute;top:0;right:0;width:62%;height:100%;z-index:0;pointer-events:none;
  -webkit-mask-image:linear-gradient(90deg,transparent 8%,#000 55%);mask-image:linear-gradient(90deg,transparent 8%,#000 55%)}
.room-cap{position:absolute;right:clamp(16px,4vw,40px);bottom:18px;z-index:1;margin:0;font-family:var(--caps);font-weight:600;letter-spacing:.16em;text-transform:lowercase;font-size:.9rem;color:var(--on-panel-soft);opacity:.75}
.motion .room{animation:fadeIn 2s ease both .4s}
.motion .room-cap{animation:fadeIn 1.2s ease both 2.4s}
@media (max-width:820px){.room{width:100%;opacity:.4;-webkit-mask-image:none;mask-image:none}.room-cap{left:16px;right:auto;bottom:10px;font-size:.8rem}}

/* type scale bump: Cormorant runs small, so everything steps up */
body{font-size:18px}
@media (min-width:1200px){body{font-size:19px}}
h2{font-size:clamp(2.6rem,5.4vw,4.1rem)}
h3{font-size:1.9rem}
.lede{font-size:1.3rem}
.hero .lede{font-size:1.4rem;max-width:34em}
.hero-claim{font-size:clamp(1.7rem,2.9vw,2.4rem)}
.hero h1{font-size:clamp(3.2rem,7vw,6rem)}
.label,.way .when,.case .client,.teaser .client,.case2 .client{font-size:1.1rem}
nav.links{font-size:1rem}
.fact p,.moment p,.way p,.promises li span,.teaser p:not(.client){font-size:1.05rem}
.sheet td{font-size:1rem}
.sheet td.note{font-size:1.45rem}
.questions li{font-size:clamp(1.7rem,2.7vw,2.3rem)}
.why-q{font-size:clamp(2.2rem,3.8vw,3.2rem)}
.move h4{font-size:1.75rem}
.levers-list dt{font-size:1.3rem}
summary{font-size:1.75rem}
.btn{font-size:1.05rem}

/* case study heroes */
.case-hero{padding-block:clamp(40px,6vw,88px) clamp(48px,7vw,96px)}
.case-hero .back{display:inline-block;margin-bottom:26px;text-decoration:none;font-weight:600;color:var(--on-panel-soft)}
.case-hero .back:hover{color:var(--on-panel)}
.case-hero .client{font-family:var(--caps);font-weight:600;font-size:1.1rem;letter-spacing:.16em;text-transform:lowercase;color:var(--accent-hi)}
.case-hero h1{font-size:clamp(2.8rem,6.2vw,5.4rem);line-height:1.02;max-width:17ch;margin:16px 0 44px}
.case-stats{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid rgba(238,233,225,.2);max-width:980px}
@media (max-width:820px){.case-stats{grid-template-columns:1fr 1fr}}
.case-stats .fact{padding:22px 22px 6px 0;border-bottom:0;gap:8px}
.case-stats .fact + .fact{padding-left:22px;border-left:1px solid rgba(238,233,225,.2)}
@media (max-width:820px){.case-stats .fact:nth-child(3){padding-left:0;border-left:0}}
.case-stats .big{color:var(--on-panel);font-size:clamp(3rem,5vw,4.4rem)}
.case-stats .fact p{color:var(--on-panel-soft);font-size:1rem}
.motion .case-hero .case-stats{animation:rise 1s cubic-bezier(.2,.7,.2,1) both 1s}
.case-page{padding-top:clamp(40px,6vw,72px)}
.case2 .case2-top{margin-top:0}

/* phones: no dot room behind the text */
@media (max-width:820px){.room,.room-cap{display:none}}

/* run of show on phones: each moment becomes a card */
@media (max-width:700px){
  .sheet{overflow:visible;background:transparent;border:0}
  .sheet table{min-width:0;display:block}
  .sheet thead{display:none}
  .sheet tbody{display:flex;flex-direction:column;gap:14px}
  .sheet tr{display:grid;grid-template-columns:auto 1fr;gap:4px 12px;background:var(--paper);border:1px solid var(--rule);padding:16px 16px 18px}
  .sheet td{display:block;border:0;padding:0;width:auto !important}
  .sheet td.t{grid-column:1;align-self:baseline;color:var(--accent);font-weight:600}
  .sheet td.cue{grid-column:2;font-weight:600;font-size:1.05rem}
  .sheet td.intent,.sheet td.note{grid-column:1 / -1;border-left:0;padding-top:10px}
  .sheet td.intent{margin-top:4px;border-top:1px solid var(--rule);padding-top:12px}
  .sheet td.intent::before,.sheet td.note::before{content:attr(data-label);display:block;font-family:var(--caps);font-weight:600;font-style:normal;font-size:.85rem;letter-spacing:.14em;text-transform:lowercase;color:var(--ink-soft);margin-bottom:2px}
  .sheet td.note::before{color:var(--note)}
  .sheet td.note{font-size:1.4rem}
  .motion .sheet td.note{transition-delay:.3s !important}
}


/* ===== v2: deck skin (Bodoni Moda / Space Mono / Archivo; cream, near-black, red-orange) ===== */
body{font-size:17px;line-height:1.62}
@media (min-width:1200px){body{font-size:18px}}
h1,h2{text-transform:uppercase;font-weight:400;letter-spacing:-.005em;line-height:1.0;font-optical-sizing:auto}
h1 em,h2 em{display:block;text-transform:none;font-style:normal;color:var(--accent);margin-top:.18em;line-height:1.08}
h2{font-size:clamp(2.1rem,4.4vw,3.5rem)}
h3{font-size:1.55rem;font-weight:400;line-height:1.15}
.label,.way .when,.case .client,.teaser .client,.case2 .client,.case-hero .client,.case2 .k,.case .k,.logo-slot,.room-cap{font-family:var(--mono);font-weight:400;font-size:.76rem;letter-spacing:.2em;text-transform:uppercase;color:var(--accent)}
.hero .label,.close .label{color:var(--accent-hi) !important}
.case2 .k{color:var(--ink-soft)}
.logo-slot{color:var(--on-panel-soft);font-size:.8rem}
.lede{font-size:1.18rem}
.motion section:not(.hero) .label::after{height:1px;background:var(--accent)}

/* wordmark */
.wordmark{font-family:var(--display);font-weight:400;text-transform:uppercase;letter-spacing:.07em;font-size:1.05rem;line-height:1;white-space:nowrap;color:var(--on-panel)}
@media (max-width:420px){.wordmark{font-size:.86rem;letter-spacing:.04em}}
header.top{background:rgba(11,10,10,.94);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px)}
header.top .wrap{padding-block:18px}
header.top.scrolled .wrap{padding-block:12px}
nav.links{gap:30px}
nav.links a{font-family:var(--mono);font-size:.74rem;letter-spacing:.16em;text-transform:uppercase}
.btn{font-family:var(--mono);font-weight:400;font-size:.78rem !important;letter-spacing:.16em;text-transform:uppercase;border-radius:0;padding:15px 22px}
header .btn{padding:11px 16px}
.btn-primary{background:var(--accent);color:var(--accent-ink)}
.btn-ghost{border-color:rgba(240,234,224,.5)}

/* hero: still photo, slow drift, spotlight on top */
.hero{min-height:min(92vh,900px);display:flex;align-items:flex-end;padding-block:clamp(120px,14vw,180px) clamp(56px,7vw,88px)}
.hero .wrap{width:100%}
.hero-photo{position:absolute;inset:0;z-index:-3;background:url('/assets/hero-photo.jpg') 70% 30%/cover no-repeat;transform-origin:65% 35%}
.motion .hero-photo{animation:kb 30s ease-in-out infinite alternate}
@keyframes kb{from{transform:scale(1.02)}to{transform:scale(1.12) translate(-1.5%,1%)}}
.hero-shade{position:absolute;inset:0;z-index:-2;background:linear-gradient(90deg,rgba(11,10,10,.93) 0%,rgba(11,10,10,.74) 45%,rgba(11,10,10,.35) 100%),linear-gradient(0deg,rgba(11,10,10,.6),transparent 40%)}
@media (max-width:760px){.hero-shade{background:linear-gradient(0deg,rgba(11,10,10,.95) 30%,rgba(11,10,10,.6) 100%)}}
.hero::before{background:radial-gradient(34rem 28rem at var(--mx) var(--my),rgba(232,87,58,.16),transparent 70%)}
.hero h1{font-size:clamp(2.6rem,6vw,5.4rem);line-height:.98;max-width:17ch;margin-block:22px 26px}
.hero h1 em{font-size:.62em;max-width:none}
.hero .lede{color:rgba(240,234,224,.82);font-size:1.2rem;max-width:36em}
.logos{border-top-color:rgba(240,234,224,.16)}

/* sections */
.moments .moment h3,.way h3{font-size:1.5rem}
.moments .sub-note{margin-top:14px;font-size:1.1rem;color:var(--ink-soft);max-width:36em}
.ways{background:var(--panel)}
.work{background:var(--paper-2)}
.teaser{background:var(--paper)}
.teaser h3{font-size:1.45rem}
.teaser .more{font-family:var(--mono);font-weight:400;font-size:.74rem;letter-spacing:.16em;text-transform:uppercase;color:var(--note)}
.story{background:var(--paper)}
.fact .big{font-family:var(--display);font-weight:400;font-size:3.6rem}
.fact .pain{font-family:var(--display);font-style:normal;font-size:1.3rem;color:var(--ink);text-transform:uppercase;letter-spacing:.01em}
.fact .do{color:var(--ink) !important;font-weight:600;border-left:2px solid var(--accent);padding-left:12px}
.fact .do b{color:var(--note)}
.fact .src,.sources{font-family:var(--mono)}
.questions li{font-family:var(--display);font-style:normal;font-size:clamp(1.4rem,2.4vw,1.9rem);color:var(--ink)}
.why-q{text-transform:uppercase;font-size:clamp(1.9rem,3.4vw,2.8rem);line-height:1.05}
.why-q em{font-style:normal;color:var(--accent)}
.problem h2 em,.nfy h2 em{font-style:normal;color:var(--accent)}
.sheet th{font-family:var(--mono);font-weight:400}
.sheet th.inside,.sheet td.note{color:var(--note)}
.sheet td.note{font-family:var(--display);font-style:italic;font-size:1.3rem}
.ros h2 em{font-style:normal}
.promises .mark{font-family:var(--display);color:var(--accent)}
.brands-note{border-left-color:var(--accent)}
.nfy{background:var(--accent);color:var(--ink)}
.nfy h2 em{color:var(--paper)}
.nfy .lede{color:var(--ink);opacity:.92}
.founder .roles{font-family:var(--mono);font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;color:var(--note)}
summary{font-family:var(--display);font-weight:400;font-size:1.45rem}
.close h2{font-size:clamp(2.1rem,4.4vw,3.4rem)}
.close ul li::before{background:var(--accent)}
input:focus,select:focus,textarea:focus{border-bottom-color:var(--accent)}
.tags li{border-radius:0;font-family:var(--body)}
.tags li:hover{color:var(--note)}
.move h4{font-family:var(--display);font-weight:400;font-size:1.5rem}
.why-col{border-left-color:var(--accent)}
.case-hero h1{font-size:clamp(2.3rem,5vw,4.2rem);line-height:1}
.case-stats .big{font-family:var(--display);font-weight:400}
.progress{background:var(--accent)}
.skip{color:var(--ink)}
.hero h1 em{font-style:normal}
.hero h1{max-width:20ch}
.fact .big small,.case-stats .big small{font-family:var(--body);font-weight:400;font-size:1.3rem;margin-left:2px}
header .btn{white-space:nowrap}
@media (max-width:520px){header .btn{padding:9px 11px;font-size:.66rem !important;letter-spacing:.1em}.wordmark{font-size:.8rem;letter-spacing:.03em}header.top .wrap{padding-block:12px}}
@media (max-width:520px){header.top .btn{display:none}}
.facts.pains{grid-template-columns:repeat(3,1fr);border-top:1px solid var(--rule)}
.facts.pains .fact{padding:28px 28px 30px 0;border-left:0}
.facts.pains .fact:not(:nth-child(3n+1)){padding-left:28px;border-left:1px solid var(--rule)}
@media (max-width:900px){.facts.pains{grid-template-columns:1fr}.facts.pains .fact:not(:nth-child(3n+1)){padding-left:0;border-left:0}}
.problem .why{margin-top:64px}

/* v2.1: darker beige so Bodoni hairlines hold up; a touch more weight on display type */
:root{--paper:#E8DFD0;--paper-2:#DDD2C0;--rule:#CBBEA9;--ink-soft:#4E4943}
h2,h3,summary,.questions li,.why-q,.fact .pain,.move h4{font-weight:500}
.portrait-img{filter:none}