A behavioural experience company

You're bringing people together for a reason. We make sure it counts.

You want people to love it, talk about it and come back. We help you get there, and past it. We're behavioural scientists who join your agency or event team and help take an experience that's already good to the next level, by getting underneath what's really going on inside the people in the room.

Bring us a brief See the case studies

AstraZenecaJohnnie WalkerFordHarley-DavidsonAbbVieNovartisPorter

Where we're brought in

Moments where success isn't optional.

When we talk about behaviour, this is all we mean: what people do next. Remember it. Share it. Come back. Buy in. Sell differently. Lead differently.

Conferences and sales kickoffs

Three days to send a whole team back fired up, and doing it differently on Monday.

Brand experiences

One chance to make a stranger care, and tell someone else.

Keynotes and leadership moments

Moving a room in a certain direction, at a certain time, in a certain way.

Pitches

The hour that decides the account. We've helped build pitches that won them.

Case studies

The problem they brought us wasn't the problem we found.

We've worked with some very interesting people inside some very big companies. What we did for them stays between us. The cases below are shared with permission, and it's the only work we show publicly.

AstraZeneca · Stockholm · via agency

Doctors who'd lost sight of the patient. Five days to get it back.

Five performers, one soundtrack, a documentary in episodes, and a vow in Stockholm City Hall. Built on the science of why meeting the people you help changes how hard you work.

Read the case →

Johnnie Walker × Fashion Week · via agency

We didn't make it easier to find. We made it worth finding.

A bar in a dead corner and a drink that sounded wrong. We kept both.

Read the case →

AstraZeneca · national sales meeting

A team brilliant at data, with the human coming second.

Ten slides, not 120. A secret a month in the making. A phrase that became a game.

Read the case →

What we do

Three ways to bring us in

Wherever you are in the project, we take what you're already building further.

Before the brief

Audience Read

We find out what your people will bring into the room: what they already believe, what they're worried about, what they want from the day. Then we agree with you what the event should leave them with: what they remember, feel and do, and when. We create a target your whole team can aim at.

Inside the design

Tuning

We work within your creative and experience team to strengthen the moments that carry the intent, and fix the ones that quietly fight it. Your idea stays your idea. We just polish it.

After the applause

Experience Review

What the humans actually felt and did, measured against what you intended, and what to change before you run it again.

Why us

Fast isn't the same as winning.

F1 teams don't bring in specialists because the car is slow. The car is already brilliant. Brilliant doesn't win races on its own. Winning means hitting a precise target, at a precise moment, lap after lap.

Your team built something brilliant. We set the target inside the audience, and tune the experience until it hits.

For us, it isn't a metaphor. We've been brought in to work with Fortune 100 companies, special operations teams, professional athletes and performers. People already at the top of their game, looking for the part that decides the outcome.

Sound familiar?

What event teams ask us for. And what we do about it.

Six things that come up in almost every brief, the research behind each one, and how we help you deliver it.

"Make it memorable."

78% vs 40%

78% of organisers believe their attendees had a peak moment. 40% of attendees say they did.

What we do: We identify which moments are likely to stick for this audience, and why, and check them against the ones you need them to remember. Then we help your team strengthen the ones that matter, so they hit the way you intend and are still remembered long after.

Freeman Trends Report 2025

"Get them to take part, not just sit there."

42%

of planners are adding more interactive sessions. Attendees now expect to take part, not watch.

What we do: Most teams know people hold back in a room. What makes the difference is knowing how to fix it for the specific people in yours. We help your team shape the experience so those barriers don't take over, and joining in becomes the natural thing to do.

Amex GBT 2026 Meetings & Events Forecast · Forrester 2026

"Better networking."

15%

of organisers rate their networking as very effective. In one study, executives came to a mixer to meet new people, and spent half their conversations with people they already knew.

What we do: Mixing gets designed, not hoped for. We shape who ends up near whom, when, and with what reason to talk, so the connections that matter to your goals actually happen.

Bizzabo 2026 State of Events · Ingram & Morris, Columbia Business School

"Bring them back next year."

85%

Attendees who have a peak moment are 85% more likely to come back.

What we do: Whether people come back comes down to what they remember afterwards, and the story they tell about it. We design so the right moments stick long after the event, and become the ones they talk about.

Freeman Trends Report 2025

"Prove it worked."

40%

of organisers struggle to prove their event's return. You can't prove what you never defined.

What we do: Before anything is designed, we agree with you what people should be doing differently afterwards, and how you'll know it happened, using behavioural measures, not just satisfaction scores. So you walk into the debrief with evidence, not adjectives.

Bizzabo 2026 State of Events

"We need a fresh idea."

24%

of planners expect coming up with creative concepts to be one of their biggest challenges this year.

What we do: We bring the insight an idea should be built on: what's really driving these people, and the principle that will move them. Ideas built on that are harder to argue with, easier to sell in, and go out under your name.

Amex GBT 2026 Meetings & Events Forecast

The key question: why?

Good agencies know their audience: who they are, what they like, what the brand needs them to hear. That's essential, and it's their job. Ours is the layer underneath: how those particular people will actually behave in the room. What they'll notice, what they'll avoid, what makes them lean in, what quietly switches them off, and why.

Your team knows who's in the room. We know what they'll do in it, and why. Put the two together and far less is left to chance.

What are you actually trying to achieve, and why does it matter? We answer that with you, and then every decision in the experience has a job.

Run of show

What you intended. What the humans did.

A typical evening, with the column nobody writes down and the one nobody sees.

Time	Run of show	What you intended	Human behaviour
18:30	Doors. Welcome drinks.	Feel welcomed, part of something	Scanning for one familiar face. Until they find it, nothing lands.
18:50	Networking	Meet three people from other regions	Talking to the colleague they arrived with.
19:15	CEO keynote	Leave able to repeat the three priorities	Remembers the joke about the dog. Not the priorities.
20:05	Awards	Feel recognised and inspired to go for it next year	Clapping politely for names they don't know. Waiting for dinner.
21:40	Close. Coat check.	Leave energised, talking about it	Twenty minutes in a queue. This is what they'll remember tomorrow.

For agencies

Your idea stays yours. We make you look good.

We've built the behavioural science offer inside two global experience agencies. We know how pitches, budgets and client relationships actually work, and we protect yours. You keep the credit.

A sharper, defensible insight going into the pitch.

A clear intended outcome your client signs off on up front.

A result you can point to when the brief comes round again.

i
We don't produce.No staging, no fabrication, no logistics. That's your world and your partners'.
ii
When we bring ideas, they're yours.Sometimes we contribute creative. It's white-labelled, under your name. We're not after your business. We want the client to get what they need, and you to look good delivering it.
iii
We join your team. We never go around it.Sometimes a client brings us in first and asks us to work with their agency. Either way, we sit on your team and in your deck, not over it. We never pitch to take work from you.
iv
What we do for you stays with you.We don't show client work unless the client says we can.

Brand or event owner?

Already have an agency you trust? Good. Keep them. We work alongside the team you've got, or help you brief them with a target they can actually hit.

Kip Jon, founder of The Humaning Collective

Who you'll work with

Meet Kip Jon.

Applied behavioural scientist · Advisor · Executive coach · Speaker · Creator

For more than two decades, Kip has worked with leaders, teams and organisations to understand what's really happening beneath behaviour, and to use that to change what happens next.

He founded and ran an international award-winning production company, so he knows exactly what it takes to build these experiences. That's why he doesn't compete with the people who do. He has since built the behavioural science offer inside two global experience agencies.

Kip works with a collective of specialists brought together around each problem: behavioural scientists, researchers, strategists and designers. Built around the problem, not a payroll.

FAQ

Before you call

What if the client brings you in before we do?

It happens. When it does, we join your team and work through you, the same as if you'd brought us in yourselves. Your relationship with your client stays yours.

Can we see more of your work?

Only what's on this site. Over many years we've built a reputation for keeping client work private, and it's a big part of why the clients we have trust us with the work they do. It makes testimonials harder to come by. We think it's worth it. That said, ask around. The industry is smaller than it looks. Or ask us, and where past clients are happy to talk, we'll put you in touch.

Our strategist already thinks about the audience. What do you add?

A precise target and the science to hit it. Your strategist decides what the experience is for. We work out what has to happen inside each person for that to come true, moment by moment, and where the current design will get in the way. Sometimes that's a big idea. Most of the time it's small, precise tweaks with an outsized effect. We're not here to blow up your budget.

When should we bring you in?

The earlier the better. Before the brief is ideal, and it's the smallest piece of work. We also join mid-project, and after an event when you want to know why it did or didn't work.

What does it cost?

It's scoped to the project. An Audience Read is a paid piece of work, small enough to sit inside a pitch budget, and if the pitch wins, its fee comes off the next stage. Tell us what you're working on and we'll give you a straight number.

Can you guarantee results?

No, and be wary of anyone who says they can. Humans are, well, human. What we can promise is that every move we recommend is backed by qualitative or statistical evidence and behavioural science, not taste. We define the result you want, design for it on purpose, tell you honestly how close you got, and show you what to do next time to get even closer.

Start here

Bring us a brief you're working on right now.

Thirty minutes, no charge. Tell us what you're building. We'll tell you:

What you actually need people to do afterwards, and whether the current design will get them there
Where their attention is likely to drift
The one moment we'd look at first

If we can't add anything, we'll say so.